Privacy policy

At Armour by Judi, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Armour by Judi (“Armour”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit https://www.armourbyjudi.co.za/ (the “Website”), place an order, contact us, subscribe to our marketing communications or otherwise interact with us.

We process personal information in accordance with applicable South African privacy laws, including the Protection of Personal Information Act 4 of 2013 (“POPIA”), as applicable.

1. Who We Are

Trading name: Armour by Judi

Website: https://www.armourbyjudi.co.za/

Armour by Judi operates an online jewellery store using Shopify.

For privacy-related questions, requests or complaints, please contact us:

Email: sales@armourbyjudi.co.za

WhatsApp: 065 758 3508

2. What Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information you provide when placing an order

When you purchase from Armour by Judi, we may collect:

  • your name;

  • email address;

  • telephone or mobile number;

  • billing address;

  • delivery address;

  • order details;

  • products purchased;

  • transaction information;

  • payment-related information required to process your transaction;

  • communications relating to your order; and

  • information you provide in connection with a return, refund or customer-service enquiry.

Where payment is processed by a third-party payment provider, your payment information may be collected and processed directly by that provider.

We do not generally receive or retain your complete payment card details where these are processed directly by the relevant payment provider.

Information you provide when contacting us

When you contact us by email, WhatsApp, contact form or another communication channel, we may collect:

  • your name;

  • email address;

  • telephone number;

  • order number;

  • delivery information;

  • the contents of your enquiry; and

  • any other information you voluntarily provide.

Information collected automatically

When you browse our Website, information may be collected automatically, including:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • time zone;

  • pages and products viewed;

  • referring website;

  • search terms;

  • interactions with the Website;

  • approximate location information derived from technical data;

  • session information; and

  • information collected through cookies, pixels, tags and similar technologies.

3. How We Use Your Personal Information

We use personal information for legitimate business purposes and in accordance with applicable law.

This includes:

Processing and fulfilling orders

We use your information to:

  • process purchases;

  • process or facilitate payment;

  • confirm your order;

  • arrange delivery;

  • provide tracking information;

  • communicate with you about your order;

  • provide invoices and transaction information;

  • process returns, refunds or exchanges; and

  • provide after-sales support.

Customer service

We use information you provide to respond to enquiries, resolve problems, investigate complaints and provide customer support.

Website operation and improvement

We use information about Website usage to:

  • operate and maintain the Website;

  • understand how customers interact with our Website;

  • identify technical problems;

  • improve Website functionality;

  • improve the shopping experience; and

  • understand which products and content are most useful to customers.

Analytics

We use analytics tools to understand Website performance and customer behaviour.

Our analytics tools include Shopify Analytics and Microsoft Clarity.

Microsoft Clarity may use technologies such as cookies, session recordings and heatmaps to help us understand how visitors interact with our Website. Microsoft describes Clarity as providing session recordings and heatmaps and supports consent-management functionality for applicable users.

Fraud prevention and security

We may use personal information to detect, investigate and prevent:

  • fraudulent transactions;

  • suspicious activity;

  • unauthorised Website use;

  • security threats; and

  • other unlawful activity.

Marketing and advertising

We may use personal information and Website activity information to:

  • measure marketing performance;

  • understand which campaigns generate visits and purchases;

  • create or measure advertising audiences;

  • improve advertising;

  • show Armour by Judi advertisements to people who may be interested in our products; and

  • understand customer journeys across our marketing channels.

Our advertising platforms include Google, X, Facebook, Instagram and TikTok.

4. Legal Grounds for Processing

We process personal information on lawful grounds recognised under applicable South African law.

Depending on the circumstances, these may include:

  • where you have given consent;

  • where processing is necessary to perform a contract with you, such as fulfilling an order;

  • where processing is necessary to comply with a legal obligation;

  • where processing is necessary to protect legitimate interests, provided those interests do not unlawfully override your rights; and

  • where otherwise permitted by applicable law.

Where we rely on consent, you may withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

5. Payment Providers

We use multiple payment providers to give customers a choice of payment methods.

Our payment providers currently include:

  • Payfast

  • Happy Pay

When you select a payment method, relevant information may be shared with the applicable payment provider to process, verify and complete the transaction.

Depending on the payment method, this may include:

  • your name;

  • email address;

  • telephone number;

  • billing information;

  • transaction amount;

  • order details;

  • payment-related information; and

  • information required for fraud prevention or transaction verification.

Each payment provider may process personal information in accordance with its own privacy policy and applicable legal requirements.

Where payment details are entered directly into a third-party payment environment, that provider may be responsible for the processing of that information in accordance with its own terms and privacy practices.

6. Shipping and Courier Providers

We use BobGo as a shipping and delivery management platform.

BobGo connects us to multiple courier companies and may select or facilitate the use of a courier based on factors such as delivery location, service availability and shipping rates.

Depending on your order, delivery may therefore be handled by one of several courier providers, which may include:

  • Internet Express;

  • MTE;

  • RAM;

  • Fastway;

  • CitiSprint;

  • The Courier Guy; and

  • other courier providers available through BobGo.

We may share information reasonably necessary to fulfil your delivery, including:

  • your name;

  • delivery address;

  • telephone number;

  • email address where required;

  • order number; and

  • relevant delivery information.

We also use The Courier Guy's PUDO locker service for applicable locker deliveries.

Where you select or are assigned a PUDO locker delivery, relevant information may be shared with The Courier Guy to facilitate the delivery and collection of your parcel.

Courier providers may use your information to:

  • deliver your order;

  • contact you regarding delivery;

  • provide tracking information;

  • manage failed deliveries; and

  • investigate delivery-related issues.

7. Shopify

Our Website and online store are operated using Shopify.

Shopify may process personal information necessary to provide services including:

  • Website hosting and operation;

  • shopping cart functionality;

  • checkout;

  • customer accounts;

  • order processing;

  • payment functionality;

  • fraud prevention;

  • analytics;

  • security; and

  • other e-commerce services.

Shopify may process personal information in jurisdictions outside South Africa.

Shopify's own privacy practices are governed by Shopify's privacy policy and applicable legal requirements.

8. Analytics

We use Shopify Analytics to understand how customers interact with our Website and to measure the performance of our online store.

We also use Microsoft Clarity.

Microsoft Clarity provides tools including session recordings, heatmaps and behavioural analytics that can help us understand how visitors navigate and interact with our Website.

Clarity may use cookies or similar technologies. Microsoft states that Clarity can be configured to use consent signals and that website operators should disclose Microsoft's collection of personal information where applicable.

We use analytics information to improve:

  • Website usability;

  • navigation;

  • product presentation;

  • checkout experience;

  • marketing effectiveness; and

  • overall customer experience.

9. Google Services

Our business email is provided through Google.

Google may therefore process personal information relating to communications sent to or from our business email accounts.

We may also use Google advertising and measurement services as part of our marketing activities.

Depending on the Google services active on our Website, Google may process information such as:

  • device information;

  • IP address;

  • Website activity;

  • advertising interactions;

  • conversion information;

  • cookie identifiers; and

  • other information used for analytics and advertising measurement.

Google's processing of information is also subject to Google's own privacy policies and applicable legal requirements.

10. Advertising and Social Media

We use paid advertising through:

  • Facebook

  • Instagram

  • Google

  • TikTok

We may use tracking technologies such as pixels, tags, cookies and similar technologies to measure the effectiveness of advertising campaigns.

These technologies may allow us to understand:

  • whether an advertisement resulted in a Website visit;

  • whether an advertisement resulted in a purchase;

  • which products or pages were viewed after an advertisement was clicked;

  • how customers interact with our Website;

  • which audiences respond to our advertising; and

  • how we can improve future advertising campaigns.

Advertising platforms may process information about your Website activity in accordance with their own privacy policies.

TikTok's own business documentation describes its Pixel as code placed on a website to collect user behaviour data and measure advertising effectiveness.

Where required by applicable law, we will obtain appropriate consent before using non-essential advertising or tracking technologies.

11. Cookies and Similar Technologies

Our Website uses cookies, pixels, tags, scripts and similar technologies.

These technologies may be provided by Shopify and third-party services including analytics, advertising, payment and marketing providers.

Essential cookies

These technologies may be necessary for:

  • shopping cart functionality;

  • checkout;

  • payment processing;

  • customer sessions;

  • security;

  • fraud prevention; and

  • privacy preferences.

Analytics technologies

We may use analytics technologies to understand how visitors use our Website and improve Website performance.

These include Shopify Analytics and Microsoft Clarity.

Advertising technologies

We may use advertising technologies from Google, Meta/Facebook, Instagram and TikTok to measure advertising effectiveness, understand customer journeys and support advertising campaigns.

Managing cookies

You can manage or block cookies through your browser settings and, where available, the Website's privacy or cookie controls.

Please note that disabling certain cookies may affect Website functionality, including shopping cart or checkout functionality.

The specific cookies and tracking technologies used by our Website may change as Shopify features, applications and third-party services are added, removed or updated.

12. Email Marketing and Direct Marketing

We use Shopify Email to send marketing communications on behalf of Armour by Judi.

When you subscribe to our newsletter, we may collect and use information such as your:

  • name;
  • email address;
  • marketing preferences;
  • purchase history, where applicable; and
  • interactions with our marketing communications.

We may use Shopify Email to send communications including:

  • new arrivals;
  • new collections;
  • special offers;
  • promotions;
  • exclusive discounts;
  • product recommendations; and
  • other Armour by Judi news.

Shopify Email may provide us with information about whether emails are delivered, opened or interacted with. We may use this information to understand engagement and improve the relevance and effectiveness of our communications.

Where permitted by applicable law, we may use information such as previous purchases or interactions with our Website to make marketing communications more relevant to you.

We will comply with applicable requirements relating to direct marketing, including POPIA's requirements concerning unsolicited electronic communications.

Where consent is required, we will obtain the appropriate consent before sending marketing communications. Where applicable law permits marketing to existing customers, we may communicate with customers in accordance with those requirements and provide an appropriate opportunity to opt out of further marketing.

You can unsubscribe from marketing communications at any time by:

Unsubscribing from marketing communications will not affect transactional communications relating to orders you have placed with us.

Shopify may process personal information associated with our email marketing activities in accordance with its own privacy policy and applicable law.

13. Sharing and Disclosure of Personal Information

We do not sell customer personal information as a source of revenue.

We may disclose personal information to third parties where reasonably necessary to provide our services or operate our business, including:

  • Shopify, including Shopify Email;
  • Payfast;
  • Happy Pay;
  • BobGo;
  • courier providers connected through BobGo;
  • The Courier Guy, including PUDO;
  • Google;
  • Microsoft Clarity;
  • Meta, including Facebook and Instagram advertising services;
  • TikTok;
  • other advertising and analytics providers;
  • technology and hosting providers;
  • fraud-prevention providers;
  • professional advisers; and
  • government, regulatory or law-enforcement authorities where required or permitted by law.

We aim to share only information that is reasonably necessary for the relevant purpose.

14. International Transfers

Some of our service providers and technology partners may process or store personal information outside South Africa.

These may include Shopify and Shopify Email, Google, Microsoft, Meta, TikTok, payment providers, analytics providers and other international technology or service providers.

Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the transfer is permitted under applicable law.

POPIA places conditions on the transfer of personal information to recipients in foreign countries, including circumstances involving adequate protection, consent or contractual necessity.

Because third-party providers may change their infrastructure or processing locations, personal information may be processed in different jurisdictions from time to time.

15. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • loss;

  • misuse;

  • unauthorised access;

  • unauthorised disclosure;

  • alteration; and

  • destruction.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

Where payment information is processed by third-party payment providers, their own security measures and privacy practices will also apply.

If we become aware of a security incident involving personal information, we will take appropriate steps in accordance with applicable law.

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or where continued retention is required or permitted by law.

This may include retaining information to:

  • fulfil orders;

  • process returns and refunds;

  • provide customer support;

  • maintain financial and accounting records;

  • comply with tax and other legal obligations;

  • prevent fraud;

  • resolve disputes;

  • maintain appropriate business records; and

  • demonstrate compliance with legal obligations.

Different types of information may be retained for different periods.

When information is no longer reasonably required, we will take appropriate steps to securely delete, destroy or anonymise it, subject to any legal retention requirements.

17. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • request confirmation of whether we hold personal information about you;

  • request access to personal information we hold about you;

  • request correction or updating of inaccurate or incomplete information;

  • object to certain processing of your personal information;

  • object to direct marketing;

  • withdraw consent where processing is based on consent;

  • request deletion or destruction of personal information where legally applicable; and

  • lodge a complaint regarding the processing of your personal information.

You may also have rights concerning automated decision-making where applicable.

We may need to verify your identity before processing a request relating to your personal information.

To exercise your rights, contact: sales@armourbyjudi.co.za

We will consider and respond to requests in accordance with applicable law.

18. Children's Privacy

Our Website is not intended for children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information without the appropriate consent, please contact us so that we can investigate and take appropriate steps.

19. Third-Party Websites and Services

Our Website may contain links to third-party websites, social media platforms, payment services or other services.

This Privacy Policy applies only to Armour by Judi and our Website.

Third-party providers have their own privacy policies and terms, and we recommend reviewing those policies before providing information directly to them.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our business;

  • changes to our Website;

  • new products or services;

  • changes to the third-party providers we use;

  • changes to our data-processing practices; or

  • changes in applicable legal or regulatory requirements.

The latest version will be published on this page with the relevant “Last updated” date.

21. Complaints

If you have a concern about how Armour by Judi handles your personal information, please contact us so that we can investigate and attempt to resolve the matter.

Armour by Judi
Luxury that lives with you.

Last updated: 20 August 2026